Built For The Craic.
Heavyweight Irish merch. Limited drops. Once it's gone, it's gone.
The Core Four
The pieces that started it all. Hoodie, tee, cap, beanie - built proper, printed in Ireland, made for wearing in the rain at six in the morning or the beer garden at six in the evening.
Hoodies
Hoodies
Sammy TV is an Irish content creator, presenter and entrepreneur who has built a loyal online following through authentic, down-to-earth content celebrating rural life, motorsport, agriculture and the people behind them. Known for her infectious personality and genuine approach, Sammy has created a community that shares her passion for the countryside, adventure and having a bit of craic.
From Sammy
"Hi, I'm Sammy.
If you've found your way here, chances are you've followed one of my adventures online. Whether I'm behind the wheel, on the farm, at a motorsport event or just sharing the everyday moments that make life interesting, I've always believed in keeping things real. Sammy TV has grown into an amazing community built on authenticity, a love for the outdoors, and having a laugh along the way.
I wanted to make something that actually felt like us. Not protein-shake merch. Not 'collab drop number 47'. Something you'd be proud to throw on for the school run, the show, the session, or the long drive home. That's For The Craic.
This collection is for everyone who's been part of that journey. Thank you for all the support – it genuinely means the world. I hope you find something you love and wear it with pride."
Sammy's Top Picks
Frequently asked questions
The bits people ask most. If yours isn't here, contact us.
What is the return policy?
We do accept returns, within 14 days of receiving your order, in unworn condition with the labels still on. You're responsible for return shipping. Once we get it back, you'll get a full refund or an exchange - your call.
Exclusions: sale items, gift cards, and final-drop pieces marked "all sales final". See our full refund/return policy here: https://ftcraic.com/policies/refund-policy
How long does shipping take?
Estimated delivery times once your order is dispatched (usually 1–2 working days):
- Ireland: 3-5 working days
- UK & Northern Ireland: 3–5 working days
- EU: 4–7 working days
- US, Canada & rest of world: 7–14 working days
Christmas and Bank Holidays etc. slow things down. We'll always let you know.
Where can I find size guides?
Right here - https://ftcraic.com/pages/size-guide
How do they fit?
Depends on the piece:
- Hoodies: Oversized, drop-shoulder. If you want a relaxed look, take your normal size. If you want it really baggy, size up.
- Tees: Semi-fitted. True to size for most people.
- Quarter-zips: Drop-shoulder, slightly oversized. True to size unless you like room - then size up.
- Beanies & caps: One size, fits most adults.
If you're between sizes and unsure, contact us before you order - we'll measure the actual piece for you.
How much does shipping cost?
Calculated at checkout based on weight and destination. We've kept it as fair as possible - no surprise charges.
Check In On Sammy's Adventures
Take a look into the life of Sammy and see where the insipration for the range came from.